There is no doubt that Jakarta is a city with a dynamic food industry. And Melbourne's cafe culture may just be one of the forerunners of the capital's latest food trends.
For seven years in a row, Melbourne has been ranked as the world's most livable city. In addition to this prestige, Melbourne is also often dubbed as one of the world's top coffee cities.
Nowadays, cafes you would visit in Melbourne are becoming a more common sight in Jakarta. It all starts with the design and and ambience of the cafe; floor to ceiling windows allow natural sunlight to penetrate and brighten the room, green plants on white vases decorate the otherwise plain white walls, soothing pop music reverberates from the central sound system.
In Jakarta, Melbourne themed cafes are closer to youths.
Yessylia Violin, operational manager of Common Grounds, claimed that 70 percent of its consumers comprise young adults and expatriates. Not only that, Common Ground award winning baristas are all below the age of 30. The young also seem to be running the cafe's management.
"As a start up enterpreneur, I'am not tied to the traditional nine to five office hours," said Willy, a Common Grounds customer.
"So, I like working and have meetings in cozy cafes like this."
He added that Melbourne style cafes offered great bunch menus. Thus, he felt more compelled frequenting Common Grounds than more ubiquitous coffeehouses like Starbucks.
"Starbucks only has small cakes and bread, "Willy chuckled. "(They are) not fulfilling at all."
Eko Satrio, store manager of Common Grounds Neo Soho in West Jakarta, explained that with the large polished expresso machines sitting on the restaurant's front, wooden bar, the art of making coffee becomes a transparent, attention grabbing activity.
"Influenced by Australian style cafes, we work based on the philosophy of being the consumer's friend," Eko added.
One Fifteenth in Gandaria, South Jakarta, is another cafe that tips its hat to Melbourne.
"We implement an Australian style (concept) because we want to improve local (cafes), especially in terms of coffee," said Angeline Theo, One Fifteenth's store manager. "By bringing light and medium roasts into Indonesia, we want Indonesians to experience complextasting coffee instead of the typical Indonesian dark roast.
"What makes good coffee is also the ambience and experience people get feom getting coffee. This includes location and atmosphere within the cafe."
Debrah, a customer of One Fifteenth, affirmed that it is now easy to find Melbourne style caffes in Jakarta.
"Many cafes (in Jakarta) have a Melbourne like cozy (vibe), but it is difficult to find ones that have tasty food," said Debrah, who often visits Melbourne for holiday.
However, she had no complaints about the lay out of Jakarta's Melbourne themed cafes.
"They look good in pictures. So I try to visit as many (cafes) as possible to snap some photos," she said.
Despite their nod to their Australian influence, Common Grounds and One Fifteenth have not abandoned their Indonesian roots. In fact, they utilize local products in their business.
For example, One Fifteenth serves iconic meals from Palembang, including pempek, tekwan and mie celor.
Common Grounds also serves local coffee beans. However, it finds serving local cofgee rather challenging.
"Local coffee is hard to work with because it is often inconsistent in quality," Yessylia claimed. "To deliver better consumer service, we need quality and consistency. We aspire to get that soon from local producers,"
For seven years in a row, Melbourne has been ranked as the world's most livable city. In addition to this prestige, Melbourne is also often dubbed as one of the world's top coffee cities.
Nowadays, cafes you would visit in Melbourne are becoming a more common sight in Jakarta. It all starts with the design and and ambience of the cafe; floor to ceiling windows allow natural sunlight to penetrate and brighten the room, green plants on white vases decorate the otherwise plain white walls, soothing pop music reverberates from the central sound system.
In Jakarta, Melbourne themed cafes are closer to youths.
Yessylia Violin, operational manager of Common Grounds, claimed that 70 percent of its consumers comprise young adults and expatriates. Not only that, Common Ground award winning baristas are all below the age of 30. The young also seem to be running the cafe's management.
"As a start up enterpreneur, I'am not tied to the traditional nine to five office hours," said Willy, a Common Grounds customer.
"So, I like working and have meetings in cozy cafes like this."
He added that Melbourne style cafes offered great bunch menus. Thus, he felt more compelled frequenting Common Grounds than more ubiquitous coffeehouses like Starbucks.
"Starbucks only has small cakes and bread, "Willy chuckled. "(They are) not fulfilling at all."
Eko Satrio, store manager of Common Grounds Neo Soho in West Jakarta, explained that with the large polished expresso machines sitting on the restaurant's front, wooden bar, the art of making coffee becomes a transparent, attention grabbing activity.
"Influenced by Australian style cafes, we work based on the philosophy of being the consumer's friend," Eko added.
One Fifteenth in Gandaria, South Jakarta, is another cafe that tips its hat to Melbourne.
"We implement an Australian style (concept) because we want to improve local (cafes), especially in terms of coffee," said Angeline Theo, One Fifteenth's store manager. "By bringing light and medium roasts into Indonesia, we want Indonesians to experience complextasting coffee instead of the typical Indonesian dark roast.
"What makes good coffee is also the ambience and experience people get feom getting coffee. This includes location and atmosphere within the cafe."
Debrah, a customer of One Fifteenth, affirmed that it is now easy to find Melbourne style caffes in Jakarta.
"Many cafes (in Jakarta) have a Melbourne like cozy (vibe), but it is difficult to find ones that have tasty food," said Debrah, who often visits Melbourne for holiday.
However, she had no complaints about the lay out of Jakarta's Melbourne themed cafes.
"They look good in pictures. So I try to visit as many (cafes) as possible to snap some photos," she said.
Despite their nod to their Australian influence, Common Grounds and One Fifteenth have not abandoned their Indonesian roots. In fact, they utilize local products in their business.
For example, One Fifteenth serves iconic meals from Palembang, including pempek, tekwan and mie celor.
Common Grounds also serves local coffee beans. However, it finds serving local cofgee rather challenging.
"Local coffee is hard to work with because it is often inconsistent in quality," Yessylia claimed. "To deliver better consumer service, we need quality and consistency. We aspire to get that soon from local producers,"
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