Jumat, 01 Desember 2017

Formula One's Owners Have Plenty of Work To Do

The Formula One season ended at the weekend with even some drivers stifling a yawn but the sport's new owners remained up-beat about their investment and future prospects.
"I feel good about where we're at," chairman Chase Carey told reporters at the Abu Dhabi circuit ahead of Sunday's dull finale.
"I think we've made headway this year. It's early days so we're not declaring victory. But I feel good about the momentum we've got."
There may be storm clouds brewing and battles to be fought but the flamboyantly mustachioed boss, who replaced former supremo Bernie Ecclestone in January when Liberty Media completed its takeover, sounded optimistic. A new logo presented on Sunday heralds an extensive rebranding of the global series, with a big push into digital platforms, and there is plenty more to come even if details remain scarce.
Work on the more complex issues, such as implementing a cost-cap, rebalancing revenues distributed to teams and a rules blueprint for the future, is just getting started.
"The initiatives that we have underway - whether it's cost, revenues, engines - the reality is that there is broad direction of where we're going," said Carey.
"As you get into the specifics there are always going to be differences, that's just the reality of life. What we need to do is find the right compromises.
"Nobody gets everything they want but everybody's better off than they were before."
The American and his team - including ex-Mercedes team boss Ross Brawn and former ESPN executive Sean Bratches - have plenty to keep them busy.
Making the racing more exciting and competitive is a priority, with the season fizzling out in the later stages after Ferrari's Sebastian Vettel and eventual champion Lewis Hamilton had looked like battling down to the wire earlier in the year.
Sunday's race under the Abu Dhabi floodlights was so processional that Red Bull's Max Verstappen, one of the most exciting drivers on the grid, did not attempt to hide his boredom.
"If I had a pillow in the car I could have fallen asleep," declared the 20-year-old.
Creating a more level playing field and fairer revenue distribution to teams after current commercial agreements expire in 2020 is high on the list but Liberty can expect stiff resistance with several competing interests at play.
Ferrari, the sport's oldest and most successful team, has already warned it could quit if it does not like what the future holds.
Liberty has ramped up investment in the sport, spending on infrastructure and putting a marketing, research and digital operation in place.
That has led to a drop in earnings which has hit revenue payouts to the 10 teams with payments, at US$273 million in the third quarter, 14 percent lower than the same period last year.
That has raised concerns but Carey said it was all part of growing a business. "Realistically, to grow things, usually there's no free lunches," he said.

Reuters/Abu Dhabi

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